FOCP (Friends of Cancer Patients) is an initiative to encourage women to grow and donate their hair to needy cancer patients. We tied up with Tips & toes Salon across the UAE and guided the donors by placing special collection boxes in the salon. This initiative focuses on the power of Dabur Amla Hair Oil which provides superior strength and shine, and women can use it to grow their hair which in turn helps us make wigs for cancer patients who can’t afford its cost. This initiative also brought a sense of empathy and satisfaction in women that they are helping toward a noble cause.

The campaign brings out the power of Dabur Amla Hair Oil which gives you strong, long, beautiful hair and you can give it back by helping those in need. We tied up with FOCP organization and Tips & Toes Salon across UAE, which made the process smoother. After the donors signed up on our website, they were guided by the hair experts at Tips & Toes. There were a few guidelines that donors had to follow, such as chemically treated hair were not accepted. After the donation, the donors were presented a Certificate of Appreciation for this noble cause.

This campaign not only highlighted the goodness of Dabur Amla hair oil, but also brought a feeling of empathy, gratitude, and satisfaction in women. The satisfaction that they are helping someone in need. Another part of this initiative was the real-life story of 3 time cancer survivor, Yasmin Yousri, who used Dabur Amla hair oil to grow her hair back and reclaim her confidence to face the world against all odds.

The initiative produced 1000+ donors and garnered over 0.3 Mn Views on YouTube, and the campaign is still running.